Using And Protecting Your Logo

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Write down what you think about the brand; even perhaps create a mood board with imagery that reminds you of the brand’s ideology — take a look at web sites like Niice for some inspiration. But be wary of becoming inspired by solely aesthetics somewhat than deeper that means. “Researching different visual manufacturers may be helpful, however designers need to be cautious not to take the inspirations too actually,” Harkins says. “Any design work must be authentic and map instantly back to your shopper’s distinctive model attributes.” While logos purpose to deliver immediate brand recognition, some cleverly maintain hidden messaging that solely …